Why Brands Sponsor
Alex Striler, Author of Motorsports Marketing & Sponsorships and Host of Meet The Sponsors
Wing Lam, Founder of Wahoo’s Fish Taco
Josh Shorter, Brand Manager of Thor MX
Pat Lopez, Athlete Manager of OGIO Powersports
Randy Valade, Moto Brand Manager, Troy Lee Designs
Learn from decision-makers why they sponsor and what they expect from teams and brand ambassadors.
Learn what gets their attention and how to approach them for sponsorship.
Working with Agents & Agencies
Bob Walker, CEO of Connexions (the Deegan’s, AMA Series & Trey Canard)
Lew Lewis, Team Manager of Jeremy McGrath Motorsports (2013 - 2020)
Jimmy Button, Vice President of Action Sports, Motorsports & Olympics of Wasserman Media Group (Dylan Ferrandis)
Eric Morley, Founder of Blue C (Wahoo’s Fish Tacos, Monster Energy, Red Kap, Honda, Acura)
Top agents in motocross will explain everything you need to know about working with agents and agencies, such as:
Do you really need an agent?
What do agents do?
How do agents get paid?
How do you find an agent to represent you?
And, from the other side of the table, you'll learn how to work with brands that use agencies.
Getting into the Media
George Hammel, Creator of The Dirt Life Show
David Pingree of Whiskey Throttle Media and 4X Supercross winner
Mark Carter, Dir. of Sales & Marketing of MAVTV & former Vice President of Pro Motocross at NBC Sports (2009-2016)
Max Lee, Moto Athlete Manager of Troy Lee Designs
George, Ping, Max Lee and Mark Carter explain how to get into the media, from podcasts to television to print and paper, even when you're not racing.
Creating Value thru Social Media
Megan Meyer, Creator of Driven by Social Academy
Rich Houseman, eCommerce Manager of Hookit
Heath Cofran, Media & Communications Dept. of Alpinestars
Creating value for brands through social media involves more than posting photos, videos, and updates. It's knowing when to post, how to tag, what size and format content should be, whether or not to link multiple social accounts, and how to build a following organically.
Megan Meyer will explain how to consistently post on social media to for the best results, Heath Cofran will tell you what moto brands want from social media, and Rich Houseman will explain how social media valuation algorithms work so you can maximize the dollar value of your posts.
Decks, Proposals: What Sponsors Want
Alex Striler will explain the difference between decks and proposals, how to create them, and why you should never offer exposure.
Joe Bowman, Ben Dolan, Chris Meyer, and Dave Gowland will explain what catches their eyes when looking at decks and what they expect to listed in proposals.
Megan Meyer will close by explaining how to create decks that attract attention and how to write proposals that sell.
Alex Striler, Author of Motorsports Marketing and Sponsorships
Joe Bowman, Marketing Director of Slime
Ben Dolan, Vice President of Marketing of VP Racing Fuels
Dave Gowland, Vice President of Motorsports, Monster Energy
Chris Meyer, Senior Marketing Specialist of Maxxis Int'l
Megan Meyer, Creator of Driven by Social Academy
