The State of Off Road Racing
Matt Martelli, CEO of the Mint 400, California 300, Parker 400, and co-founder of Mad Media will summarize the state of off-road racing in North America.
Why Brands Sponsor
Cam Douglass, the Director of Marketing of Optima Batteries will explain why he sponsors off-road racers and what he looks for when sponsoring teams and series, like King of the Hammers
Cam will be joined by Courtney Prost, the Communications Manager of KOH, who will share strategies for maximizing value for sponsors through social media and live events.
Alex Striler will host the session.
The Reality of ROI
What is ROI and how is it calculated? That depends on who you ask.
We'll ask Tom Kelly, the CFO of Monster Energy and Matt Burroughs, Senior Vice President of Corporate Finance all about ROI. And the best part? Burroughs races off-road!
This session will delve into how, or if, one of the biggest sponsors in motorsports calculates ROI. After hearing what Kelly and Burroughs have to say, you'll be better equipped to discuss ROI during your next pitch.
Starting a Factory Team
Ever thought about starting a factory team? We'll interview the founders of Polaris Factory Racing and find out how they found the funds to do it.
Travis Clarke, SVP of Wasserman Media Group and Jason DiFuccia, CMO of K&N Filters will join Ryan Thomas, team manager and Alex Striler to share insights into how they got support from Polaris, Progressive, Rockford Fosgate, Lube-Tech, Synchrony Financial, BFG, and other team sponsors.
Creating 20 Years of Value for Sponsors
oyota's Andre' Jackson and Monster Energy's Mitch Covington will join TIffany Stone and Johnny Greaves, the most-winning short-course racer in history, with over 200 career wins, 102 Pro 4 wins, and 15 short-course championships, to explain how Greaves Motorsports created two decades of value for Toyota and Monster.
If you want to make racing a long-term career, don't miss this session!
Sponsoring Women
The off-road racing world has historically been male-dominated, but recent years have seen a significant surge in female racers. More girls and women are racing off-road now than ever before.
What are the challenges for women drivers and what are opportunities for sponsors? Tiffany Stone will go into details with 7-time off-road champion & Red Bull athlete Mia Chapman, 17-time UTV champ Corry Weller, and professional off-road driver and business owner, Shelby Hall.
Keeping Sponsors for 30 Years
The value of year one of a sponsorship is nothing compared to years two through 20 or 30.
Nate Hunt, the BFGoodrich Program Director of Jackson Motorsports will join Rob Mac, the most winning off-road racer in the world, with over 300 career wins, and UTV Champion, Cayden Mac to talk about how MacCachren Motorsports created the longest-running sponsorship in motorsports history for over 30 years.
Helping Sponsors Go Viral
There are more ways to create value and get sponsored than just racing, and nobody does it better than Blake Wilkey.
Learn from Kyle Ahrensberg, founder of Vision Canopy, and Guy Trotter, founder of Surface Sun Systems, how their brands benefit from Shreddy's Urban Assault series and viral campaigns.
This session will help you discover ways to create additional value for sponsors, even when you're not racing!
Social Media Secrets
Unlock the secrets to cultivating a loyal online community with social media coach, Megan Meyer and sponsorship veteran, Alex Striler. Discover proven strategies, explore algorithm insights, learn how to build hype before a race, and uncover updated engagement techniques to amplify your digital presence and elevate your brand, and your sponsors' brands.
Whether you're a racer, promoter, or off-road business, this session will empower you to captivate and grow your audience across the rapidly evolving and ever-changing social media platforms.
Sponsor Speed Dating
Getting sponsored is not about meeting someone in marketing and sending them a deck or proposal. It's about becoming an extension of their marketing department and helping to increase sales.
Before you approach any company for sponsorship, know why they sponsor and what they want. In these one-on-one sessions, you'll learn exactly what brands in off-road seek. The sponsorship decision-makers of some of the top brands in racing will tell you how to get sponsored and what they are looking for.
How to Get Sponsored by:
* KING SHOCKS Ramses Perez, Strategic Marketing Director
* BOXO USA Robert Wilson, Director of Strategic Partnerships
* MAXXIS INT'L Chris Meyer, Senior Marketing Specialist
* SLIME Joe Bowman, Marketing Director
* VISION WHEEL Todd Robinson, Director of Sales & Marketing
* K&N Steve Williams, Chief Business Development Officer
* ATTURO TIRES Michael Mathis, Founder & CEO
* EIBACH SPRINGS Mark Krumme, Head of Marketing
* K1 RACE GEAR JR Twedt, President
